5 Nov 2019

Vanessa Balcázar V.

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With almost ten years of experience working in the mass consumption sector, she currently oversees projects such as the execution of Backus’ corporate narrative strategy from her position in LLYC Peru’s Consumer Engagement area. This includes initiatives such as ‘Stories & Beers,’ which won a Gold at the 2018 Sabre Awards. She also leads Alicorp’s brand communications and a strategy project for Peruvian beauty multinational andmarket leader Yanbal. She holds a master’s in Public Relations and Communication Bureaus from the Autonomous University of Barcelona (Spain) and in Communications from the University of Lima.

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