With more than 20 years of experience in strategic and health communications, Tuca Figueira has worked for customers such as Hospital de Santa Catarina, Biogen, Alexion, Department of Metropolitan Transportation of the State of São Paulo, PepsiCo., among others. She is specialized in the pharmaceutical area, providing crisis management and institutional branding services. At S/A LL&C, Tuca works in reputation management projects and support to areas of advocacy and marketing, as well as patient organizations and several industries. Tuca has a degree in Public Relations from Faculdade Cásper Líbero, specialization in Institutional Journalism from PUC/SP, MBA in Corporate Communication Management from FECAP/SP and specialization in Public Policy and Advocacy from PEC FGV/SP.
Tuca Figueira