Patricia has a long track record in the planning area, assisting brands in defining their strategy and positioning, creating and developing communication plans relevant to the audience, and connecting with the brand’s purpose. She has worked for agencies such as TBWA, Wysiwyg, and Neolabels as Strategy Director, and in her last role as Head of Brand Marketing & Content for Spain and Portugal at Philip Morris. She holds a degree in Advertising and Public Relations from the European University of Madrid. She has completed specialization programs in design thinking at the Miami Ad School and leadership at TBWA’s Tiger Academy.
Patricia Cavada