Paloma is a graduate in Information Sciences from the Complutense University of Madrid and a graduate in Law from the University CEU San Pablo. She holds more than 25 years of experience in strategic communication consultancy for companies and institutions. Paloma began her professional career in the press office of the National Institute of Industry (currently SEPI). Afterwards, she was part of the Marketing and Communications management of the company Tecnología del Grupo INI (TGI). She worked at the Hermes Consultores de Comunicación for 20 years, until joining LLYC in 2014. Throughout her professional career, she has advised, managed and directed various client accounts in multiple sectors.