Specializing in managing and safeguarding reputation in the digital environment, Natalia has 17 years of experience in strategic corporate consultancy for national and international companies, having been an account manager at agencies such as ACP and Ketchum. She is highly skilled in risk prevention, crisis management, preparing communication plans and Crisis Manuals tailored to different sectors, and in training managers and spokespersons to face crisis situations. She was previously a journalist for such national media outlets as Expansión and Actualidad Económica. Sara holds a degree in communication sciences from the University of Navarra, a postgraduate degree in communication for leadership and people management and a master’s degree in marketing, Internet and new technologies from ESIC Business & Marketing School.

Natalia Sara
