He is a professor, executive-program director and president of Club Customer Experience & Inbound Marketing at IE Business School. Gonzalez de La-Hoz is a member of the Digital Committee of Asociación para el Desarrollo de la Experiencia de Cliente DEC. He holds a degree in business administration from Swansea University (UK), a master’s degree in marketing and sales from the IE Business School and a master’s degree in philosophy and humanities from Francisco de Vitoria University. For over 15 years, he has been a marketing consultant for prestigious multinational firms. He is the author of “Excelencia comercial. Cómo aumentar la cartera de clientes” (2012, Wolters Kluwer), and was awarded Premio Mejores Ideas del año 2012 by “Actualidad Económica”. Coauthor and director of the work “Experiencia de cliente” (2015, LID & IE Publishing).