Currently a Senior CSR Consultant, Macarena de la Figuera has ample experience in the communications field in Corporate Reputation, CSR, Advertising, Media and EEIR. She has actively participated in developing storytelling narratives and identifying strategic messaging for clients such as Ribera del Duero, Rueda, Coca-Cola, L’Oréal, Cosentino and Acciona, among others. She has also designed and led emblematic projects utilizing dialogue and active listening with key stakeholders. Over the last 15 years, she has worked at LLYC, Coca-Cola Spain, advertising agency McCann Erickson and NGO Plan Internacional. Able to work in English, French and Italian, Macarena holds a degree in Communications and a master’s in CSR and Sustainability from Universidad Jaume I de Castellón (UNED).