Serrano holds a degree on Journalism and is one of the leading experts in Spain in the field of management of communication of emergencies and catastrophes, and the development of action plans for crisis in social networks. Serrano has been press officer of the 112 Emergency Centre of Madrid for 17 years, where he actively participated in the management of critical situations, such as the 11M attacks in Madrid. Serrano has intervened in more than 100 industrial accidents, accidents with multiple victims, accidents in leisure areas, health crisis, etc. Serrano is author of the book 11 M y otras catástrofes. La gestión de la comunicación en emergencias (11 M and other catastrophes. Managing communication in emergencies.) Serrano also has vast teaching experience in the field of emergencies and crisis management. As a journalist, Serrano spent seven years working for the information services of Onda Cero.