Tirado is a publicist with more than 25 years of experience in marketing, advertising and advising large companies in the development of campaigns for various clients (including Backus, BBVA, Red Bull, Mifarma and Gloria). He has served as general manager of LatinBrands; director of VP Carat Peru; vice president of Business of Mayo FCB; CEO of NEU Euro Peru; director and partner of Latina Communications Group; digital business consultant at El Comercio Online; account director at Publicis Peru; member of the Board of Directors of the Peruvian Association of Advertising Agencies; president of the Court of CONAR; director of Ynnovadores; and coordinator of the Advertising Sciences career path at the Peruvian Institute of Advertising, among other institutions.

Juan José Tirado
