He holds a degree in Information Sciences from the University of the Basque Country in Spain, and he completed an AD-1 program in Business Management at the Instituto Panamericano de Alta Dirección de Empresa (IPADE). He has 20 years of professional experience, 8 in Spain and 12 in Mexico and Latin America. Passionate about the digital world, he offers holistic strategic consulting regarding reputation management, communications and public affairs. This includes both storytelling and storydoing for organizations, always incorporating the latest communication and marketing trends. He enjoys combining his professional work with innovation and teaching, serving as a lecturer on reputation management, new communication trends and
digital transformation. He began his career at LLYC in 2008 as a senior consultant, where he pioneered the creation of the Digital Communications area. He initially led this new area for Mexico, and from 2013 on, he began doing so for the rest of Latin America as well. Since 2017, he has been the general manager of LLYC Mexico, leveraging his experience with more than 200 clients and projects in Spain, Mexico and the rest of Latin America to help lead the country office. In Mexico, magazine Merca 2.0 named him one of “50 Marketing Leaders” in 2019, and magazine Expansión named him one of the “30 promesas de los negocios” ranking, honoring younger talent in the business world.
Juan Arteaga