Juan has more than 18 years of professional experience, both in Spain, as well as in Mexico and LatAm. He is a specialist in reputation management and communications, focused on areas of corporate, financial and marketing communications, always based on his digital expertise and helping clients adapt to new environments. Juan has experience in projects undertaken for Coca-Cola, Walmart, Kellogg’s, General Electric and Lenovo. Additionally, he combines his professional work with innovation and teaching. He is a lecturer on issues of reputation, new trends in communications and digital transformation. He is currently the joint Managing Director of the office of LLYC Mexico.