José María has a Degree in Advertising and Public Relations from Universidad San Pablo-CEU and a Master’s in Strategic Management and Sales from the IE Business School, Madrid. He has more than eight years of experience in strategic consultancy and business development and was also ultimately responsible for such major accounts as Mahou San-Miguel, Mutua Madrileña, Iberia, Coca-Cola during his time at Dentsu Aegis Network. He worked as the Head of Digital Customer Experience at WAM, a digital marketing consultancy firm, to develop this area and lead strategic projects for new and existing clients.
José María Machuca