José Antonio Llorente. Founding partner and Chairman of LLYC. He also chairs the LLYC Foundation, engaged in generating value for social change through communication.
He is the author of the book ‘El octavo sentido, ensayo sobre la relevancia de la comunicación en la sociedad del siglo XXI’ [The eighth sense, essay on the importance of communication in 21st Century society]. He is currently a member of the Arthur W. Page Society – an association that gathers together the global communication leaders of the main companies in the world and of the leading international consultancy firms; of the Advisory Council of Human Age Institute – attached to the Manpower Foundation that works to develop employment and employability; and of the Board of Trustees of the Euroamérica Foundation, engaged in the rapprochement between Europe and Latin America. In the field of contemporary art, he is a member of the Advisory Council of the ARCO Foundation and of the International Council of Patronage of the Reina Sofía Museum in Spain. José Antonio worked for the multinational firm Burson-Marsteller for 10 years, where he was the Managing Director of its operation in Spain. He had previously worked for five years at the Communication Department of the CEOE (Spanish Confederation of Business Organizations) and was a journalist for the EFE News Agency.