Imma Haro is an expert in marketing and brand communication, with more than 20 years of experience in advertising, marketing, and digital communication. She has spent most of her career at Havas Group. For the last ten years, she has been the General Manager of Havas Creative Barcelona, which is the Havas Group company engaged in Advertising, Digital Communication, Social Media, and PR. Before that, she held other positions in the Havas Group digital business in Barcelona. Previously, she worked as Director of Loyalty and Interactive Services for the Spanish Federation of Direct Marketing and E-Commerce. She has also conducted intense research and teaching work at the Universidad Autónoma de Barcelona, in the field of interactivity, new media and new consumers.