Guillermo Lecumberri holds a degree in Advertising and Public Relations from the Complutense University of Madrid and has a Master’s degree in Marketing and Sales from ESADE. Additionally, he collaborates in training and education programmes at the Complutense University, Atomic Garden or the Garrigues School of Business. He joined LLYC in 2019, and previously was the Director of Client Services at La Despensa Ingredientes Creativos. He was also the Digital Manager during his time at Innocean Worldwide and was the digital Planner at FCB. During his professional career he developed projects with prestigious brands such as MINI, Beefeater, Microsoft, Corona, Schweppes, Hyundai and Burger King.