Guillermo Lecumberri began his professional career in the world of communications, marketing and advertising 12 years ago. Before joining LLYC in 2019, he worked in some of the top creative communication agencies. Previously, he served in roles such as director of Client Services for La Despensa Ingredientes Creativos, one of the most outstanding independent creative agencies in Spain. There, he was also a member of the company’s management committee, working with his team to develop the entire service area. He also worked at Korean agency Innocean Worldwide, where he was the Digital manager, and at FCB, where he worked as a digital planner. Over his professional career, he has had the opportunity to manage, develop and implement projects with major national and international brands, including Beefeater, Burger King, Corona, Hyundai, Microsoft, MINI and Schweppes. He holds a degree in Advertising and PR from Universidad Complutense de Madrid and a master’s in Marketing and Sales from ESADE. He collaborates on training and education programs for Universidad Complutense, Atomic Garden and Garrigues Business School.