García has a degree in Business Administration with a specialization in Marketing and Information Systems from the University of Lincoln. García has more than 15 years of experience in communication, advertising and marketing, and is a specialist in digital communications. Fernando García has carried out projects for agencies and multinational clients in more than 40 countries in the areas of B2B and B2C, in mass consumption, retail and ICT, among others. García has worked for leading companies and institutions such as Absolut Vodka, Bacardi, Volvo, SABMiller, Antamina, BCP, Sanitarios Roca, the Spainish Embassy in Mexico, J & B, Danone, Caja Duero, Dia % supermarkets, Thyssen-Bornemisza Museum, Amadeus GDS, Cosentino and the Istituto Europeo di Design.
Fernando García