David earned a bachelor’s degree in journalism from the Complutense University of Madrid and Global CCO from ESADE. He has worked for media such as El Mundo and Cadena Ser, and in the press department of the cultural organization Círculo de Bellas Artes in Madrid. Before heading the Consumer Engagement area in LLYC, he directed national communication campaigns for brands such as Heineken, Red Bull, Movistar and Ron Barceló for seven years as Senior Coordinator at the Actúa Comunicación agency. As global manager of the area, he coordinates eight markets in LLYC (Spain, Portugal, Colombia, Argentina, Mexico, Peru, Brazil and Panama) and has directed emblematic projects for Campofrío, Coca-Cola, Telefónica, Gonvarri, Bezoya and Sacyr. He has received more than 50 awards for his projects, including a Cannes Lions award, two Sol awards, numerous Gold Stevie Awards and several Communicator Awards, SABRE Awards, Mercury Awards and Premios Eikon. Natal is a storytelling lecturer for the master’s program for Corporate Communications at Universidad Carlos III (Madrid) and the Global CCO at ESADE. He also teaches for the master’s program for Visual and Digital Media at IE Business School and the master’s program for Digital Communications at the University of Cantabria (Spain).