Martins is a journalist and lawyer with a professional career spanning over 20 years with experience in media and consultancy in São Paulo. He worked at Folha de S.Paulo (one of the main newspapers in Brazil) for 15 years in a number of different positions, including business editor and assistant economics editor. With a corporate communications background, he has been involved in domestic and international projects for leading companies in Brazil’s private sector, reputation building, crisis prevention and management, innovation and reputational training and consultancy. He studied journalism at the School of Communication and Art at USP -São Paulo University- and law at the Largo São Francisco Faculty of Law, also at USP. He also has an MBA in economic-financial information, specializing in political science and government relations.