Consultant expert in branding. He previously worked at the global brands consulting firm Interbrand for 12 years, where he led brand management and creativity projects for large consumer clients and large clients in the corporate area. For eight years, he also worked as art director for global advertising agencies such as Leo Burnett and Euro RSCG. Over the course of his career, he has worked for more than 60 national and international leading clients from more than 14 different sectors. He promotes branding as a speaker and professor for universities and business schools in the area of design, fashion and marketing. He also writes pieces for specialized media.