Senior Director of Digital Business in Europe. Alejandro has more than 15 years of experience in strategic and digital communications. He has designed communication and online marketing strategies for more than 50 brands in sectors such as technology, food, health, sports, and transportation, among others. At LLYC, he leads the Digital area’s team and clients in Europe. Before joining the firm, Alejandro developed his professional career at agencies such as Weber Shandwick, GREY Group, and APPLE TREE. He holds a degree in Journalism from IE University and a master’s in Political and Corporate Communications from the University of Navarra and George Washington University. He teaches Digital Communications and Marketing at Loyola University, the University of Navarra, and Instituto Europeo di Design.