Agustin Carrillo is a technology professional with 22 years of experience. He is the senior manager of Technology and Digital Transformation at LLYC, where he designs digital business solutions for the firm’s clients. He studied Electronic Engineering and holds an undergraduate degree in Computer Systems and a master’s in Business Administration, as well as several diplomas and courses in Information Technology and Project Management. He has collaborated with transnational companies such as Nestlé, Lóréal, Carvajal, and Motorola, implementing initiatives in e-business, e-commerce, social CRM, data analysis, and digital marketing. As a consultant, he has led global programs and projects, working in countries such as the United States, Canada, Brazil, Colombia, and Mexico. Recently, Carrillo has created projects analyzing the trends in political conversations and their impact on voters. He developed a project to monitor the cycle of citizen relations with political forces and its impact on their roles as voters, all in terms of an inbound marketing strategy.