Pedrol has more than 10 years of experience in communication and reputation consultancy for different companies in Spain and around the world, helping to strengthen and protect their business and market positioning. She has specialized in helping international companies from sectors such as retail, aviation, technology, or the sharing economy “land” in Catalonia. Pedrol is vastly experienced in Spanish and international media and communications as she worked at the EFE News agency, both in Barcelona and as a foreign correspondent in Panama. She has also provided her communications expertise to UNICEF’s Latin America and Caribbean Regional Office. Pedrol has a degree in Journalism from Universidad Autónoma de Barcelona (UAB) and a master’s degree in Communication Management from Universidad Pompeu Fabra (UPF).