The Hidden Drug

Polarization has become one of the great threats of the 21st century. In the last 5 years, this phenomenon that generates division, anger and confrontation in society has grown as much as 40%. Its hundreds of millions of inflammatory messages generate in our organism – like some drugs – the activation of substances such as dopamine or endorphins, which activate the opioid receptors in our body and make us addicted to their consumption. 

This effect of daily contact with polarization causes that, in the same way that decision making under drugs is not ideal, neither is it ideal under the effects of polarization.

It is in this context that LLYC has launched ‘The Hidden Drug’, an audiovisual campaign with the participation of several experts in the field of psychology and neuroscience.