In this fourth and final edition of the “Resilience” series, we address the challenge of recovering from a reputational crisis once the worst is over or overcoming a chronic risk with persistent negative effects on a brand.
In both situations, reputational resilience is put into practice as a pattern of corporate conduct, not just as a temporary tool to address a critical event. In these two risk scenarios, timely reactions to one-off events are not enough; they require ongoing, long-term conduct based on brand purpose – a pattern. These corporate activism patterns can help businesses overcome reputational threats and transform them into differentiating opportunities
