Books 11 Feb 2021

Challenges Series: New Normal

New Normal, the fifth book in IDEAS LLYC’s Challenges series, focusing on the new normal stemming from the COVID-19 crisis. It offers a selection of the top articles our professionals published in 2020, addressing new leadership styles in brands and people, rising trends, how different sectors are adapting to the new reality, and Joe Biden’s and Donald Trump’s electoral campaigns.

This edition includes the expert perspectives of CEOE Foundation President Fátima Bañez, who wrote the prologue to this publication, and Ethic Magazine Founder Pablo Blázquez, who shared his reflections in the epilogue.


If you are interested in receiving a printed copy of the book, please contact us at
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