The pandemic has been (and continues to be) the biggest challenge we have all faced in quite some time, with a massive impact on people’s lives. Because of this, the first challenge has been to take care of people and socially contribute toward that goal.
In addition to this, we at LLYC wanted to offer our clients our work and experience, sharing our communications knowledge from a global perspective.
In this volume of our “Challenges” series, we have compiled the main articles published by our professionals during the first three months of the pandemic. They offer relevant lessons around communications for brands, leaders, companies, managers and specific sectors that have been facing this unprecedented crisis.
We hope you find this an interesting resource, and that it can help shed some light on an unprecedented situation we will surely emerge from more vulnerable, but also with a greater sense of solidarity.