UNO32 Consumers and brands: a new era explores the challenges brands face when trying to differentiate themselves today. In a society where supply increases daily and the differences between options are less and less clear, ensuring consumers consistently choose your brand is a complicated task.
This latest issue, edited by IDEAS LLYC, draws on the knowledge of leading marketing and communication specialists to analyze the challenges and opportunities in this new era, where phenomena such as artificial intelligence and virtual reality are going to play a crucial role.
UNO32 was presented in Madrid Thursday April 25, 2019, alongside Carlos Perez Beruete, global head of Digital Sales and Marketing at BBVA; Beatriz Navarro, Marketing and Communications director at FNAC; and Rafael Fernandez de Alarcon, Brand, Sponsorship and Media director at Telefónica.
