Digital 9 Mar 2017

From input to impact: The three key goals of communication’s digital transformation


Digital transformation is boosting communication added value to companies’ results. A good listening, content and relations strategy linked to the main goals of the business has a direct impact in results and more importantly, the balance account.  But these are not only financial elements but also relational, social, human and intellectual whose importance grows each day in a new economic context.

This report that I wrote together with Ángel Alloza, CEO and General Secretary of Corporate Excellence Foundation- Center for Reputation Leadership, talks about a new system of objectives and metrics that can be incorporated into planification and evaluation of communication practices. In addition, taking advantage of the opportunity that digital revolution brings its changes.

We invite you to explore and delve further into this report.

Iván Pino, Senior Director of the Digital Area at LLORENTE & CUENCA

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