The world we live in is hyperconnected and overloaded of information, which turns standing out from the crowd very into a challenge. Business positioning and consolidating its presence on the network is a useful tool for organizations and public figures, but it also presents challenges.
This study carried out by Giuliana Venutolo and I analyzes for the first time the power map in Panama and identifies those persons that have successfully managed to create their digital influence on the Internet. For this purpose, we have quantitatively evaluated the digital presence of journalists, athletes, politicians, CEOs and entertainers in Panama and we have established how they position themselves before their digital communities.
Javier Rosado, Partner and Managing Director at LLORENTE & CUENCA Panama
