Article 20 Sep 2016

Active Radar: Political Intelligence Applied to Business

The companies’ success is largely influenced by their ability to adapt to the economic, social and political context in which they operate. Nowadays, in addition, they must be able to overcome the climate of uncertainty in which we find ourselves.  Besides, companies are influenced by the political decisions that are taken many times without the involvement of civil society.

This article analyzes the business environment importance and the role of social communications bodies.

Tiago Vidal, Managing Director at LLORENTE & CUENCA Portugal

Carlos Ruiz, Director at the Corporate and Financial Communications Area in LLORENTE & CUENCA Spain

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