In the new paradigm of sustainable Capitalism, being responsible and acting accoringly will be critical for companies. Millennials seek to work for organizations which have a positive impact on society and the environment.
Thus, honest stories with key aspects which build confidence and promote corporate values may engage and attract the attention of millennials.
This article written with Georgina Rosell, Head of Corporate Social Responsibility and Foundations Area at LLORENTE & CUENCA Spain, reflects on the role to be played by Corporate Social Responsibility (CSR) within corporate reputation models, the way in which CSR will influence contents and the role of the CSR Director.
Goyo Panadero, Partner and Senior Director at LLORENTE & CUENCA Spain