CEOs are the most visible people on the companies to build their companies’ or institutions’ reputation in front of their audiences of interest and therefore are an asset to shield and promote within the communication strategy of the company.
Consequently, in recent years we have seen how gradually the great business leaders have adopted a more digital profile, with more or less defensive and proactive strategies. Everything is done with the only aim of building a fingerprint and a sphere of influence to help meeting the business goals of their company.
The following study shows the level of influence on the net of the CEOs of the top 100 companies in Mexico. The positioning they have on the search engine, as well as their presence in social networks and other digital platforms was the data analyzed.
Juan Rivera, Partner and Managing Director at LLORENTE & CUENCA Mexico