These days the Paris Climate Summit is taking place. There, 195 countries in addition to the European Union are meeting in order to try to rise up some alternatives and possible solutions to face climate change.
This article analyzes the different challenges that authorities, environmentalists and mass media face when communicating the Summit’s development, its objectives and compromises beyond dates and technicalities, since it is a topic on which citizenship should be educated. In order to achieve it and to transmit everything related to the Summit it is recommendable to use storytelling as a communicative tool.
Javier Rosado, Partner and Managing Director at LLORENTE & CUENCA Panama