d+i LLORENTE & CUENCA will launch the book “Reputación y Resultados” (Reputation and Results) in Spain and Portugal in the coming weeks. This fourth compilation of publications covers the dimensions of reputation according to the Reptrak model which previously addressed issues such as Innovation, Leadership and Citizenship.
The book is a collective work which analyzes the dimension of Results in relation to Reputation. This time, we are honored to have a prologue of José Antonio Zarzalejos, Member of the Advisory Board of our corporation and former Director of the newspapers ABC and El Correo. The introduction was done by José Antonio Llorente, Founding Partner and Chairman of LLORENTE & CUENCA.
On a different note, Gabriel Aramouni, Director of the School of Administration and Business and the Business Education Center of the University of San Andrés in Argentina is the author of the epilogue which closes the book in which he states the inspiring values that reputation provides and highlights the close relationship between reputation and ethics in the business sector.
Thanks to the contributions of several authors, Reputation and Results addresses topics such as politics and economics, brand journalism and Internet, leadership and reputational crises, reputation and its relationship with employees, energy and environment, the future of the next generations, gamification or social movements in Latin America.
In short, through this work we continue developing our approach towards innovation, the most important element in the field of communication and its relation with our society, with special attention to the locations where our firm is present.
Jorge Cachinero, Corporate Director of Innovation in LLORENTE & CUENCA, Professor at the IE Business School of Madrid and member of the Scientific Council of the Real Instituto Elcano