“To innovate, undertake new projects and succeed with your idea is possible if you go for it”. This is one of the phrases that appear and give meaning to the book published by Almuzara in its Economic and Business collection, coordinated by Fernando Jáuregui and Lourdes Carmona, which provides a number of tips and key recommendations to achieve the dream of starting a new business or turning it into a viable business with great guarantees of success.
Our firm collaborated by writing the tenth chapter in which José Antonio Llorente, Founding Partner and Chairman of LLORENTE & CUENCA provides knowledge and expertise on the internationalization of an enterprise, through the article entitled “How to undertake a project to internationalize”.
Through a Decalogue for internationalization, José Antonio Llorente provides the ten key points which, in his opinion, are the main cornerstone on which any type of internationalization process should be based.
Jorge Cachinero, Corporate Director of Innovation in LLORENTE & CUENCA, Professor at the IE Business School of Madrid and member of the Scientific Council of the Real Instituto Elcano