Article 10 Dec 2014

How to manage a crisis without falling into one?

When dealing with a critical situation, the human factor defines the behavior of the company to a great extent. Amid a crisis, the management team makes the decisions and, according to its personality, might solve or worsen the situation.

This article written by the team of LLORENTE & CUENCA in Panama highlights the importance of manager training in order to handle internal and external crises that corporations might have to face. Through a review of the basic recommendations of emergency psychology, the article provides a series of tips in the field of crisis communication and determines the various types of conflicting personalities that might be involved in these situations.

Margorieth Tejeira, Senior Director of Crises and Litigations of LLORENTE & CUENCA Panama

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