Organisations and Persons 3 Jun 2014

From internal communication to employer branding

Now that there are signs showing an improvement in the economic field, the slow reactivation of the labor market will be a major challenge for companies, beyond merely achieving business objectives. Now, corporations will need to attract, but especially, retain the talent that they require and which, ultimately, ensures their long-term sustainability.

Having trained and experienced talent that meets the requirements of the company depends on several factors, but especially on the emotional link which transforms the traditional business-employees relation into a true person-person relation. Because, after all, for an employee to be a true prescriber of the company, he or she must feel identified with the aforementioned corporation not only from a professional point of view, but also personally. And it is there where an important factor comes into play: brand value; the features for which a company is perceived as a good place to work.

This report covers the reasons to implement an Employer Branding project in an organization, how to do it and to which end, through a global approach which any company or sector can benefit from. Because the old “internal communication” is not enough to explain the current relation and communication between a company and its employees and potential employees.

Luis Miguel Peña, Senior Director of Reputation and Employees

Download here
Do you want to know more about it?

        We want to collaborate with you

        Do you have a challenge?

        Would you like to join our team?

        Do you want us to speak at your next event?