Digital 27 Feb 2014

Brand Journalism and Corporate Reputation


In recent years, several deep changes have been implemented in the public communication system, which have affected the effectiveness of conventional corporate communication means or tools, to the point of potentially jeopardizing its future applicability.

Are press releases, online newsrooms, the publication of results and annual reports still valid tools? We would like to be part of this open debate through this special report, entitled “Brand Journalism and Corporate Reputation”.

This report includes various thoughts on the aforementioned issues and highlights specific solutions based on three concepts which are setting the trend in this field: storytelling, human identity and data visualization.

Iván Pino, Director of Online Communication of LLORENTE & CUENCA in Spain and Portugal

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