Latin America is one of the regions of the world with the largest growth prospects in relation to the Internet thanks to phenomena such as the development of the middle classes or the youth of the market.
However, there are still challenges to overcome, such as the digital gap between demand and supply or the differences in the degree of market penetration in several countries.
Therefore, it is essential to implement public policies in order to overcome these obstacles and promote the diversification and modernization of the Latin American economy.
If you wish to receive more information, please read the full report analyzing the present and future of the Internet in Latin America.
Jorge Cachinero, Corporate Director of Innovation at LLORENTE & CUENCA, Professor at IE Business School and Member of the Scientific Council of Elcano Royal Institute