Social networks have emerged as platforms through which customers and users can exert pressure and have control over companies and organizations. The financial organizations of Panama are well aware of this: they are therefore making an effort to be present in the platforms where their customers dialogue or interact.
The third issue of this Study on the Online Reputation of the Financial Sector in Panama shows that banks and insurance companies in Panama are being more serious about social networks and have focused on enhancing their positioning in search engines. Thus, we are witnessing a change of paradigm and the online presence of banks is a challenge that must be faced with strategic planning, establishing protocols which allow them to connect with the customers online, understand their thoughts and attract potential clients.
Javier Rosado, Partner and Managing Director of LLORENTE & CUENCA Panama