Article 5 Apr 2013

The Farewell of the press room and the welcoming of the web 2.0: from Mass Communication to Network Communication

We live in an increasingly complex context of dynamic communication in which the traditional ways to approach journalists do not work as effectively as they used to. In this context in which we can even more find more journalists (with communication channels) than media with journalists, businesses must rethink their online communication approaches.

This article highlights the main elements which should define the 2.0 newsrooms of companies in a personal, open and global interaction environment. We also list some examples that could help understand the best practices that are already being used.

Iván Pino, Senior Director of Digital LLORENTE & CUENCA Spain
María Obispo,  Senior Consultant of  Digital LLORENTE & CUENCA Spain

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